Ads Specialist (Shopee) - Performance Marketing & Digital Advertising

Join Rilley ID as an Ads Specialist for Shopee and drive high-impact digital advertising campaigns to boost brand visibility, engagement, and sales on one of Southeast Asia’s largest e-commerce platforms. This role is perfect for a data-driven marketer passionate about leveraging data and analytics to create compelling ad campaigns. Based in Surabaya, you will work closely with the Shopee team to develop and execute performance marketing strategies that deliver measurable results.

At Rilley ID, we are committed to fostering a culture of innovation and growth. As an Ads Specialist, you will have the opportunity to work with cutting-edge tools and technologies, including Google Ads, Facebook Ads Manager, and Shopee Ads. You will be part of a dynamic team that values collaboration, creativity, and continuous learning. Our goal is to help Shopee achieve its marketing objectives by creating impactful ad campaigns that drive traffic, engagement, and conversions.

📋 Tanggung Jawab Pekerjaan

• Develop and optimize digital advertising campaigns on Shopee, Google Ads, and Facebook Ads Manager to maximize reach and engagement.
• Analyze campaign performance using data and analytics tools to identify trends and opportunities for improvement.
• Collaborate with the marketing team to create compelling ad creatives and landing pages that align with Shopee’s brand guidelines.
• Monitor and report on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Stay updated with the latest trends and best practices in digital advertising and performance marketing.
• Provide strategic recommendations and insights to enhance campaign performance and achieve marketing goals.
• Work closely with the Shopee team to ensure seamless execution of advertising campaigns and timely delivery of results.
• Participate in team meetings and brainstorming sessions to share ideas and contribute to the overall marketing strategy.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Proven experience as an Ads Specialist or similar role, preferably in the e-commerce or digital marketing industry.
• Strong understanding of digital advertising platforms, including Shopee Ads, Google Ads, and Facebook Ads Manager.
• Proficiency in data analysis tools such as Google Analytics, Google Data Studio, or similar.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Analytical mindset and the ability to interpret data to drive strategic decisions.
• Creative thinking and the ability to develop innovative ad campaigns that capture audience attention.
• Familiarity with SEO and social media marketing is a plus.

🛠️ Keahlian

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